The report also found that 60% of children in the US watch YouTube, compared to 67% in the UK, 73% in Spain and 58% in Australia. YouTube also gained a significant share of the global market last year, with 63% of children worldwide using the service in 2022. The study found that the average daily time spent on YouTube increased by 20% compared to last year, reaching 67 minutes – the highest since Qustodio began reporting annual trends. moves to ban TikTok on college campuses and in government, the addictive app’s video content was watched an average of 113 minutes per day in that market, compared to 77 minutes per day on YouTube, 52 minutes on Netflix, 90 minutes on Snapchat and 20 minutes on Pinterest. TikTok not only topped other video apps such as Netflix (48 minutes) and Disney+ (40 minutes) in average daily usage, but also surpassed other social apps including Snapchat (72 minutes), Instagram (45 minutes), Facebook (20 minutes), Pinterest (16 minutes) and Twitter (10 minutes), among audiences under the age of 18.Īs the U.S. In June 2020, TikTok overtook YouTube for the first time: according to new data from parental control software maker Qustodio, kids spend an average of 82 minutes a day on TikTok compared to 75 minutes on YouTube.Īccording to the company, the gap between the two increased last year, as the average daily use of TikTok by children in 2022 increased to 107 minutes, 60% more than the time they spent watching video content on YouTube (67 minutes). According to app usage research children and teens worldwide in 2022, younger audiences (ages 4 to 18) started watching more TikTok than YouTube on average, and TikTok’s numbers continue to grow. For another year in a row, TikTok was the most used app by children and teenagers during the day, even more than YouTube.
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